Each and every business needs some kind of online presence. Not only is it expected by potential clients, it’s also one of the easiest ways to expand your market. If you don’t have a website, how will potential clients find you online? And, if they’re not finding you, who are they finding instead – your competition?
Did you know that 71% of Internet users go online to research products and services for their local area rather than using a local directory, yellow pages or phone book? What are the reasons people prefer to look online?·
- Convenience – They can learn about your services, view your portfolio and buy your products, even when you’re closed!
- Availability of Information – A website provides more information than the yellow pages, with interactive content, product details and pictures.
- Lack of Sales Pressure (plus it’s OK to wear a bathrobe to a website)
Advantages to Having a Website
Answering Questions – Save time and money answering the same question over and over by phone bBy providing your products and services on your website.
Communication – Website visitors can contact you by email or contact form without the pressure of dealing with pushy salesmen. You can respond to their inquiries when it is convenient for you.
Compete with Big Business – Smaller businesses can look bigger than they are with a professional website design. Now the small guy is on the same playing field as the big guys!
Cost – The costs to develop, maintain and distribute a website are extremely low when compared to the cost of other forms of media and advertising.
Easy to Maintain – Your website can be updated daily, weekly, monthly or whenever you need to revise your information. The information on your website will always be accurate and up-to-date.
Extended Business Hours – With a website, your business is now “open” 24 hours a day, 7 days a week and 365 days a year. Your website is working for you!
Global Market – A website is accessible globally and can be viewed by anyone on the Internet. You can’t get the same kind of market reach with print, radio and TV advertising.
How To Get Started With A Website
If your business does not have a website yet, go online to see what your competitors are doing. Familiarize yourself with your competitor’s website (see what you like and dislike). It will help you decide how you’d like your site to look and feel.
To decide what type of website your business needs, or if you should modify your existing site, contact the design team at GPS Design. We can analyze your business and propose online solutions that we believe will be the most appropriate for your business.